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Customers in Focus
TO CLARIFY YOUR MARKETING STRATEGY, START CLASSIFYING YOUR CUSTOMERS By Gary Randazzo Every business, at some point, will review its marketing strategy. The cause for a strategy review can come from a...
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The Data That Binds
UNDERSTANDING THE INTERSECTION BETWEEN THE CMO AND BIG DATA By Paul Rafferty Mad Men, the four-time Emmy award winning television series, is a drama that revolves around a brilliant 1960’s era...
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The Mobility Matrix
HOW TO RETHINK AND RESHAPE YOUR MOBILITY INTEGRATION STRATEGY By D. Jake Sagehorn Within four years is it possible the CMO will spend more on IT than the CIO? Gartner research says not only is it...
View ArticleThink-Plan-Act
MARKETING CHALLENGES IN THE LIFE SCIENCES By Sheila Burns Building a successful life science company today is more challenging than it has ever been. Increases in company consolidations, decreases in...
View ArticleFostering Candid Conversations
KEY QUESTIONS EVERY CEO SHOULD ASK THEIR TEAM By Christa Kleinhans Tuttle In today’s economic environment and ever faster moving marketplaces, it has never been more important for company leaders to...
View ArticleHow CMOs Can Be Worthy Members of the C-Suite
WHY BIG DATA ISN’T ALWAYS THE CMO’S FRIEND By Tim Gohmann, Christian Goy and Ron Mundy Today’s CEO invites the CMO into the C-Suite with Operations, Finance and HR. The worry CEOs have, however, is...
View ArticleUmbrellas or Segments?
TIPS FOR BUILDING BRANDS FROM SCRATCH By Sal Martinez “Brand” is one of the vaguer business terms out there. Everyone knows a good one when they see it and while excellent branding is important for a...
View Article3 Tips for Building Strong Brand DNA
MAKING A ROAD MAP FOR STRATEGIC PLANNING AND DECISION-MAKING By Bill Bayne In today’s extremely competitive marketplace brands that thrive know the importance of starting with the foundational element...
View ArticlePR in the Age of Google
HOW & WHERE TO GET YOUR MESSAGE OUT By Kent Huffman With the decline of the mainstream media, CEOs are rightfully asking why they should devote precious resources to public relations departments...
View ArticleMarketing & IT: Together by Design
HOW TO GET TO 8 FIGURE REVENUES IN JUST 2 YEARS By Tony Streeter Due to poor communication between IT and marketing, companies lose millions of dollars every year in failed integration and missed...
View ArticleThree Things to Know About Building a Powerful Brand
A BRAND IS A PROMISE By Diane Fannon Why did people care when Blue Bell removed their products from grocery store shelves? It’s just ice cream. Why do people camp out overnight waiting for a new...
View ArticleThe Rise of the Marketing Machines
HOW MACHINE LEARNING WILL ONE DAY REVOLUTIONIZE MARKETING By Scott Thomas Artificial intelligence, once restricted to NASA and sci-fi movies, is gradually becoming a prominent buzzword in the world of...
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